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New York Fashion Week is a style Super Bowl

The event pumps an estimated $850 million into the Big Apple’s economy
New York City is no sartorial slouch — but for two weeks a year, it becomes the absolute epicentre of fashion.
So what is the en vogue event that has the world’s style set on its best -(and busiest!) behaviour? That would be New York Fashion Week.
The biannual affair, which is held every February and September at various locations throughout the city including Lincoln Centre and Milk Studios, is a week’s worth of fashion-packed events that kick off the global tour of fashion weeks in locales such as Milan, Paris and London, otherwise known as “Fashion Month”.
The eight day event, which takes place Sept. 4-11, showcases the latest clothing and accessories creations from predominantly American designers.
From street-style favourite Alexander Wang to gown guru Zac Posen, the industry’s best and brightest designers will send models outfitted in their Spring/Summer 2015 collections down catwalks at fashion shows or intimate presentations — all for consumption by the educated eyes of editors, bloggers and fashion-loving celebrities — not to mention the millions of eager watchers on social media streams.halloween costumes clearance halloween costumes clearance adults
Consider yourself warned, for the next eight days your Twitter and Instagram feeds are sure to be chock full of #NYFW chatter — even if you’re just a fair-weather fan of the fashion world.
But it’s not just the style sector that benefits from the annual events. Boasting corporate partnerships from Mercedes-Benz, DHL, American Express, Samsung and more, it has become a boon for local businesses such as hotels and restaurants, as well.
So, just how big is New York Fashion Week? To put it lightly — it’s big. Like Super Bowl big.
While final statistics are not yet available, Super Bowl XLVIII, which was held in East Rutherford, N.J. on Feb. 2, was expected to net the Greater New York Area more than $400 million, according The Associated Press.
By comparison, the twice-yearly New York Fashion Week events infuse an estimated $850 million into the city’s economy, according to data compiled by the New York City Economic Development Corporation.
Now that’s what I’d call a fashion touchdown.
NYFW officially kicks off today — and I’m going to take you inside the action — from backstage interviews to street-style galleries — and virtually everything in between.
Follow along at vancouversun.com/fashionweek.